The entire athletic program will switch to Nike in July 2021.
Cullowhee, N.C. – Western Carolina University Department of Athletics today announced that it has entered a five-year partnership with Nike and BSN SPORTS. As part of this agreement, Nike will serve as the official apparel, footwear, and uniform provider for WCU Athletics. BSN SPORTS, a leading marketer, manufacturer, and distributor of sporting goods apparel and equipment, will serve as the department's official equipment provider.
"During my first meeting with our Student-Athlete Advisory Committee, I asked our students what brand they wanted to wear. Nike was the overwhelming favorite," said Alex Gary, WCU Director of Athletics. "Partnering with Nike and BSN SPORTS is the first of many steps we are taking to continually enhance the student-athlete experience and build a championship culture."
The new agreement officially begins on July 1, 2021, and involves all 16 of WCU's athletic programs. The partnership includes numerous incentives in the form of discounts, rewards for on-field achievements, and additional marketing and promotional opportunities.
The entire athletic program will switch to Nike in July 2021.
Cullowhee, N.C. – Western Carolina University Department of Athletics today announced that it has entered a five-year partnership with Nike and BSN SPORTS. As part of this agreement, Nike will serve as the official apparel, footwear, and uniform provider for WCU Athletics. BSN SPORTS, a leading marketer, manufacturer, and distributor of sporting goods apparel and equipment, will serve as the department's official equipment provider.
"During my first meeting with our Student-Athlete Advisory Committee, I asked our students what brand they wanted to wear. Nike was the overwhelming favorite," said Alex Gary, WCU Director of Athletics. "Partnering with Nike and BSN SPORTS is the first of many steps we are taking to continually enhance the student-athlete experience and build a championship culture."
The new agreement officially begins on July 1, 2021, and involves all 16 of WCU's athletic programs. The partnership includes numerous incentives in the form of discounts, rewards for on-field achievements, and additional marketing and promotional opportunities.
